2026 Season F1 & Motorsport Merchandise | Fueler Store

Gifts for Every Occasion

From corporate events to Grand Prix hospitality, find the right gift for every guest.
2026 Season F1 & Motorsport Merchandise | Fueler Store

Premium & Exclusive Gifts

Custom branded presentations and exclusive collectibles for clients and VIP guests

Formula 1 Corporate Gifts

Official Formula 1 corporate gifts for clients, partners and events

Welcome to Fueler, your trusted source for official Formula 1 and motorsport corporate gifts.

We supply officially licensed merchandise and collectibles to companies hosting clients at Grand Prix weekends, organizing hospitality events or looking for memorable corporate gifts.

From a few premium collectibles for senior executives to bulk orders for hundreds of guests, we help companies find the right products and presentation.

Why Choose Formula 1 Corporate Gifts?

Formula 1 represents precision, performance and prestige. Official motorsport merchandise and collectibles offer a unique alternative to traditional corporate gifts, especially for clients and partners who share a passion for the sport.

Whether it is a collectible from an iconic race or merchandise from a favorite team, these are gifts people are more likely to keep and appreciate.

Three ways to gift with Fueler

1. Official merchandise in bulk

Caps, water bottles, tote bags, keyrings, teamwear and collectibles in quantities such as 100 or 200 pieces, with teams and drivers mixed in one order if you like. A practical choice for welcome bags, event guests and staff. Browse caps from all teams, official teamwear and accessories and gifts.

2. Branded presentation

An official collectible presented in packaging built around your company: display bases, acrylic cases, engraved plaques, branded boxes and sleeves, and personal message cards. The official product is never altered. Your branding sits on the presentation around it. Read what can and cannot be branded.

3. A reserved race edition

For the most exclusive gift, we reserve the full run of a limited race edition for your company, for example every 1:18 car of one Grand Prix edition, so the edition goes only to your guests. A minimum order equal to the edition size applies, and availability depends on the model and the manufacturer.

What we supply

How it works

  1. Brief: tell us the quantity, budget per gift, preferred teams or drivers, delivery location and date.
  2. Proposal: we suggest products and presentation based on what is available.
  3. Approval: you approve the artwork, and a physical sample for more complex packaging.
  4. Production: packaging is produced and every gift is assembled and checked.
  5. Delivery: on the terms that suit you.

Delivery your way

Collect from us (EXW), have the gifts delivered to your door with or without duties paid (DDP or DAP), sent to your event venue, or handed out directly to your clients and guests. We can also arrange for samples to be delivered, or invite you to our shops or showrooms depending on where you are.  

Why companies choose Fueler

  • Official products only: sourced through authorised distributors, with no grey market stock.
  • Expert Recommendations: Product selection supported by our motorsport knowledge and experience with previous Grand Prix retail activations and corporate gifting projects.
  • Every team in one order: Ferrari, McLaren, Mercedes, Red Bull Racing, Aston Martin and the rest of the grid.
  • Ready-Stock in three continents: no international shipping delays when your event date cannot move.
  • One contact: from the first brief to the last delivery. Streamlined ordering processes make it easy to choose, customize, and order your corporate gifts. We handle the details, so you can focus on impressing your clients.

Start your project

Email gifting@fueler.store with your quantity, budget per gift, event date and delivery location, and we will come back with a proposal.

Planning gifts for a race? Read our guides to the best Formula 1 corporate gifts, premium gifts for VIP clients and how to plan corporate gifts for a Grand Prix.

FAQs

Not on the product itself. Official merchandise is made under licence, and changes to it need the rights holders' approval. Your logo goes on the presentation instead: gift boxes, sleeves, display bases, engraved plaques and message cards. Learn what can be branded.

There is no fixed minimum for bulk merchandise or branded presentation. It depends on the products and packaging you choose. Reserving a race edition means ordering the full edition.

As early as possible. Products in stock with simple packaging can be prepared quickly. Premium packaging with samples takes longer (3-6 weeks), and reserved race editions follow the manufacturer's release schedule. It can take anywhere from 2-6 months. Send us your event date, and we will confirm a timeline with your quote.

Yes. Send us the guest list and addresses, and we will deliver each gift to the recipient or hand them out at your event venue.

We deliver worldwide, on EXW, DAP, or DDP terms, to your office, event venue, or directly to your guests.

The Exclusive Edition

A race edition reserved for you

Reserve the full run of a limited race edition, so the edition goes only to your guests. A minimum order applies.

2026 Season F1 & Motorsport Merchandise | Fueler Store
2026 Season F1 & Motorsport Merchandise | Fueler Store
2026 Season F1 & Motorsport Merchandise | Fueler Store

Your brand on the presentation

Official collectibles in custom boxes, and engraved plaques. The product stays original; the presentation is yours.