Where to Buy Official F1 Merchandise in Dubai and the UAE
Quick answer: you can buy official F1 merchandise in the UAE from authorised local retailers such as Fueler, from the teams' own websites, from the official F1 Store online, or at the circuit during the Abu Dhabi Grand Prix. Buying locally is usually the fastest and cheapest option, because the stock is already in the country: no international shipping, no customs duties on delivery, and exactly the same official products.
Your options in the UAE
| Option | Teams | Delivery | Extra costs |
|---|---|---|---|
| Fueler (local, authorised) | All teams in one order | Usually under 24 hours in the UAE | None on delivery |
| Team websites | One team only | Ships from abroad, often 1 to 3 weeks | Shipping fees plus duties and processing on delivery |
| Official F1 Store online | F1 range and selected teams | Ships from abroad, often 1 to 3 weeks | Shipping fees plus duties and processing on delivery |
| Race weekend stands | Teams present at the track | Only during the Abu Dhabi GP | Event prices well above retail, limited sizes, ticket required |
| Marketplaces and social sellers | Mixed | Varies | High risk of fakes |
Same products, already here
Everything Fueler sells is exactly the same official product you find on the team websites and in the F1 Store, made by the same official kit partners such as PUMA, adidas, Castore and New Era. The only difference is that it is already in the UAE.
Buying from the team websites
Every F1 team has an official online store, and it is a good place to see a team's full range. There are three things to consider. First, you can only buy from that one team, so you cannot mix and match a Ferrari cap, a McLaren shirt and a Mercedes polo in one order. Second, customer support is often slow and not always easy to reach. Third, the orders ship from abroad, usually from Europe or the UK.
Buying from the official F1 Store
Formula 1 runs its own online store with F1 branded items and products from several teams. Like the team stores, it ships from abroad, so the same problems apply: long waits, excessive shipping fees, and duties plus processing fees collected on delivery.
The real cost of ordering from abroad
- Long waits: international parcels can take weeks, and they are often held at customs.
- Excessive shipping fees: express shipping to the Gulf adds a lot to a single cap or shirt.
- Duties and processing fees on delivery: the courier collects customs duties and a processing fee before handing over the parcel. On average this adds around USD 40 to 60, roughly AED 150 to 220, that you did not see at checkout.
- No Free return: also, the return process will be very costly and time-demanding, whether at Fueler offers free return and/or exchange
Buying at the track
The merchandise stands at Yas Marina are convenient on race day, but event prices are well above normal retail, queues are long and the popular sizes and items sell out quickly. Buy before the weekend and arrive in your colours.
Buying locally with Fueler
Fueler is an authorised retailer of official F1 merchandise with stock in the UAE. We source through official distributors, including Stichd and New Era, and carry every team on the grid, so you can combine teams and drivers in one order.
- Fast local delivery: usually in less than 24 hours across the UAE, depending on order time.
- No duties or surprise fees: the price you see is the price you pay.
- Every team in one place: Ferrari, McLaren, Mercedes, Red Bull Racing, Aston Martin and more.
- Visit us in Dubai: our shop is at D-65, Dubai Production City.
- Abu Dhabi GP week only: find our pop-up at Yas Mall, next to Polo Ralph Lauren.
- Pop-ups through the year: follow us on Instagram to know where we will be next.
We deliver across the Emirates
We deliver to Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, Fujairah and Al Ain. For race weekend tips, read our Abu Dhabi GP 2026 guide.
Best sellers in the UAE
Ferrari 2026 Driver T-Shirt
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Verstappen 2026 9SEVENTY Cap
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Norris #1 2026 Driver T-Shirt
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Antonelli 2026 Driver Cap
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Before you buy anywhere, read how to spot fake F1 merchandise.
Frequently asked questions
Where can I buy official F1 merchandise in Dubai?
Fueler sells official F1 merchandise from stock in the UAE, with a shop at D-65, Dubai Production City and delivery across the Emirates, usually within 24 hours.
Is Fueler merchandise the same as on the team websites and the F1 Store?
Yes. It is exactly the same official product from the same official kit partners. The difference is that it ships from the UAE, with no duties on delivery.
Do I pay customs duties when I order F1 merchandise from abroad?
Usually yes. The courier collects duties and a processing fee on delivery, which adds around USD 40 to 60 on average. Buying from local stock avoids this.
Can I buy several teams in one order?
Not from a team website, which only sells its own team. At Fueler you can combine any teams and drivers in one order.
