F1 Merch by Kit Partner: PUMA, adidas, Castore, New Era and More
Quick answer: in 2026, PUMA makes the teamwear for Ferrari, McLaren and Aston Martin; adidas for Mercedes and Audi; Castore for Red Bull Racing, Alpine and Haas; New Era for Williams; Tommy Hilfiger for Cadillac; and HUGO for Racing Bulls. New Era also makes the caps for several teams, including Red Bull Racing, Racing Bulls, Alpine and Haas. The brand on the label tells you how the item will fit and is one of the quickest ways to check it is official.
Every team and its kit partner in 2026
| Team | Kit partner |
|---|---|
| Scuderia Ferrari | PUMA |
| McLaren | PUMA |
| Aston Martin | PUMA |
| Mercedes-AMG Petronas | adidas |
| Audi | adidas |
| Red Bull Racing | Castore, caps by New Era |
| Alpine | Castore, caps by New Era |
| Haas | Castore, caps by New Era |
| Williams | New Era |
| Cadillac | Tommy Hilfiger |
| Racing Bulls | HUGO, caps by New Era |
What each brand is known for
- PUMA: the biggest name in F1 teamwear, with a consistent fit across all its teams and strong lifestyle ranges. 2026 brought McLaren into the PUMA family.
- adidas: sharp, sporty designs and technical fabrics, with Mercedes and the new Audi works team.
- Castore: a British performance brand with technical, sporty fabrics on the Red Bull Racing range.
- New Era: the cap specialist, known for its 9FORTY, 9FIFTY and 9SEVENTY shapes, and the full kit partner of Williams.
- Tommy Hilfiger: a fashion brand with a clean, preppy take on teamwear for Cadillac's debut season.
- HUGO: modern, streetwear inspired pieces for Racing Bulls.
Why the kit partner matters
Fit: every brand uses one size guide across all its teams, so a PUMA size M fits the same at Ferrari and McLaren. Read our teamwear size guide before you order. Authenticity: a Ferrari shirt should carry PUMA, a Mercedes shirt adidas. A different brand or no brand at all is a warning sign, see how to spot fake F1 merchandise. Partners change: teams switch brands from time to time, so a shirt's brand also tells you which era it is from.
Shop by brand
PUMA: McLaren 2026 Team Polo
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adidas: Mercedes 2026 Driver T-Shirt
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Castore: Red Bull 2026 Team Hoody
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Tommy Hilfiger: Cadillac 2026 Polo
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Frequently asked questions
Who makes Ferrari F1 merchandise?
PUMA makes Scuderia Ferrari's official teamwear and merchandise.
Who makes McLaren F1 merchandise in 2026?
PUMA became McLaren's kit partner in 2026, replacing Castore.
Who makes Red Bull Racing merchandise?
Castore makes Red Bull Racing's teamwear, while New Era makes the team's caps.
