About Us

Where Passion Meets Authenticity

It started with a love for Formula 1™ and motorsports, the speed, the adrenaline, the stories behind every race. At Fueler, we took that passion and built something bigger: a store that brings fans closer to the sport with 100% official and licensed merchandise.

Today, we’re proud to be one of the largest authorized stores out there, and the one with the best reviews when it comes to customer satisfaction. Every item we sell is sourced from the sport’s official manufacturers, ensuring fans get nothing but the real deal.

From Red Bull Racing to Scuderia Ferrari, Mercedes-AMG Petronas, Aston Martin, McLaren, Williams, Alpine, Sauber, Visa Cash App RB F1 Team, and Haas, we carry official teamwear, caps, and collectibles from every F1™ team. Our collection also includes Porsche Motorsport, the legendary Ayrton Senna collection, Bentley, and more, bringing the best of motorsport heritage and performance together.

Fueler is home to the biggest names on the grid, including Max Verstappen, Lewis Hamilton, Charles Leclerc, Lando Norris, Fernando Alonso, and Carlos Sainz Jr., offering exclusive merchandise that lets fans represent their favorite drivers with pride.

And because F1™ and motorsports are all about precision and performance, we partner with only the official manufacturers like Puma, Castore, New Era, and more—to bring fans high-quality, licensed apparel.

Fueler is where passion for motorsports meets authentic style. Whether you’re trackside, cheering from home, or making motorsport part of your everyday look, our gear goes beyond fanwear. It’s a statement, a lifestyle, and a way to carry the spirit of racing wherever you go.