George Russell is no longer the next big thing. He is the lead. Two seasons into life as the undisputed number one at Mercedes-AMG Petronas, Russell carries the Silver Arrows' title ambitions with the same calm precision and technical intelligence that has defined his career since day one.

The 2026 season brings new regulations and a genuine opportunity for Mercedes to reclaim the front of the grid. Alongside rookie Kimi Antonelli, Russell enters this chapter as the senior voice in a team that knows exactly how to win. The George Russell collection, designed in partnership with Adidas, reflects that quiet confidence in official licensed merchandise built for fans who have backed him from the beginning.

Explore the full range at Fueler Store, your official source for F1 merchandise in the GCC and beyond.