Can You Customize Official Formula 1 Merchandise With Your Company Logo?
Quick answer: not on the product itself. Official Formula 1 merchandise is made under licence, and adding your logo to a licensed model car, cap or shirt is not allowed without approval from the rights holders. What you can do is brand everything around it: the gift box or bag, the sleeve, the display base, and an engraved plaque with your message. For the most exclusive option, you can reserve the full run of a limited race edition so only your guests own it.
Why official F1 merchandise cannot simply be rebranded
Official team apparel, caps, model cars and helmets are produced under licensing agreements. These agreements control how team logos, driver names, sponsor branding and liveries are used. Printing, engraving or embroidering another company's logo directly onto a licensed product falls outside those permissions, so it is not an ordinary printing job. Any change to the product itself needs authorisation from the rights holders.
That is why we never alter official products. It protects the authenticity of your gift and keeps your company clear of licensing issues.
What can be branded: the presentation
The practical solution is custom packaging. The official product stays exactly as it left the manufacturer, and the presentation is designed around your company and your event. Options include:
- Display bases in PU leather or wood
- Acrylic display cases
- Engraved metal plaques
- Branded gift boxes and sleeves
- Magnetic closures, numbered plaques and personal message cards
A plaque can carry your company name, a short appreciation message and the date, for example:
With thanks from Your Company Name
Abu Dhabi, December 2026
Your branding sits on the packaging. Team, driver and Formula 1 branding stays on the official product inside, where it belongs.
The exclusive option: reserve a full race edition
Many official collectibles are produced as limited race editions, for example a 1:18 model of the car from a specific Grand Prix. Instead of buying a few pieces, a company can reserve the entire edition, so it is available only to its guests and never on general sale. The model remains the official release, and the exclusivity comes from owning the whole run. A minimum order applies, equal to the size of the edition, and availability depends on the model and the manufacturer.
Branded presentation or reserved edition?
| Branded presentation | Reserved race edition (Exclusive) | |
|---|---|---|
| The product | An official collectible, unchanged | An official limited edition, unchanged |
| Your branding | On the box, and sleeve | On full presentation, incl. base-plate, plaque, box |
| Exclusivity | Personal presentation | Only your guests own the edition |
| Minimum order | Flexible | The full edition (starts at 100 pcs) |
One rule matters here: a standard model placed in a branded box is still a standard model. We describe it honestly, and we never call it an "Exclusive Edition".
For how a full project runs, from choosing the car to delivery, see custom F1 car models for corporate gifting.
Frequently asked questions
Can I put my company logo directly on a Formula 1 model car?
No. Not without authorisation from the rights holders. And usually it is not possible for such projects/gifts. Your logo can go on the presentation instead: the box, sleeve, display base and plaque.
Can you embroider our logo on official F1 team caps?
No. Official caps are supplied as they are made. For event giveaways, official caps work well as they are, and your branding can go on the gift packaging or message card.
Can I order an exclusive Formula 1 model car for my company?
You can reserve the full run of a limited race edition, so only your guests own it. A minimum order equal to the edition size applies, depending on the model and availability.
Branded F1 gifts by Fueler
We supply official Formula 1 collectibles and merchandise and design the branded presentation around them, so your gift is personal and fully authentic.
